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5 Ιουν 2024 · Coca-Cola has licensed its brand to products that align with its brand values, such as happiness, optimism, and social responsibility. These products help Coca-Cola to reinforce its brand message and connect with its consumers on an emotional level.
25 Ιαν 2011 · Rum and Coca-Cola", performed by The Andrews Sisters with Vic Schoen and His Orchestra. This hit was recorded on the Decca record label on October 16, 1944. The song was the top single of...
"Rum and Coca-Cola" is a popular calypso song composed by Lionel Belasco with lyrics by Lord Invader. The song was copyrighted in the United States by entertainer Morey Amsterdam and was a hit in 1945 for the Andrews Sisters.
Despite its popularity, the song was controversial and was banned by network radio stations because it mentioned an alcoholic beverage and hinted at prostitution. The fact that it mentioned a commercial product by name also meant that it could be construed as free advertising when broadcast.
This article is based on research consisting of multimodal analysis of 80 Coca-Cola TV advertisements found through Coca-Cola’s own web pages, advertising archives, and playlists on the platforms Vimeo and YouTube.
10 Αυγ 2023 · This article presents an ecolinguistic framework for analysing advertising and applies it to a wide range of TV advertisements for Coca-Cola. This particular product was selected...
29 Αυγ 2023 · The standard YouTube license prohibits third parties, except YouTube or its partners, from using the content for commercial purposes. In contrast, a Creative Commons license may allow commercial use under specific conditions.
