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1 Ιαν 2021 · PDF | On Jan 1, 2021, Xuanyi Chen and others published Apple Inc. Strategic Marketing Analysis and Evaluation | Find, read and cite all the research you need on ResearchGate.
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PDF | On Jan 1, 2021, Xuanyi Chen and others published Apple...
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Thus, this paper demonstrates the analysis of Apple's current strategic position using the relevant strategic tools and techniques to evaluate the business's internal and external environments, evaluation of Apple's strategic options to be adopted and implementation of Apple's relevant strategic option that enable Apple to respond to the ...
This document provides a strategic analysis of Apple Inc. It analyzes the attractiveness of the portable personal computer industry, including high rivalry between commodity-focused competitors. It examines Apple's differentiation strategy, resources, and value chain.
The present strategic orientation of Apple Inc is to sustain it current market performance by being an industry leader through innovation in technology and by exceeding the expectations of its customers through unique experiences.
Founded in 1976 inside a Palo Alto garage by Steve Wozniak and Steve Jobs, Apple blazed the trail for the personal computer (“PC”) industry with its innovative products and marketing strategy.
20 Ιουν 2013 · It is essential to have an integrative understanding of the external environment and internal environment, identifying the opportunities, threats, strengths and weaknesses, and explore the core competencies, which can generate competitive advantages.
11 Σεπ 2018 · A detailed analysis on Apple's strategy through patents, acquisitions, earnings calls, recent product releases, and organizational structure.
