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  1. To ensure the brand is always presented at its most ideal, guidelines have been developed for each of the logos associated with the ASU brand. Official logos representing the university and associated units and partners, along with the guidelines for their use can be found below.

  2. 2 Αυγ 2024 · Arizona State University’s (ASU) primary font is Neue Haas Grotesk. This font is used in all marketing and communication materials, including print, digital, and video formats, through Adobe software.

  3. Either the ASU logo or an official ASU unit logo is the only graphic identity mark for all university campuses, units and endeavors. The logo must be included on all materials. Use of the ASU logo indicates agreement to abide by the university standards within the brand guide.

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  6. Welcome to the ASU Brand and Marketing Guide. The ASU brand guide is frequently revised and expanded upon to reflect changing industry best practices and ASU policies and to meet the needs of the ASU community.

  7. Communications referencing the ASU President should demonstrate proper use of the ASU logo and related marks. Logo usage must follow the established ASU brand guidelines. Core ASU whose function is to represent the university enterprise identify only through the presen-tation of the university brand.

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