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20 Ιαν 2015 · Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years ...
26 Σεπ 2017 · NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.
Blue Ocean Shift. Hardcover. by W. Chan Kim and Renee Mauborgne (Author) 4.6 886 ratings. See all formats and editions. Great on Kindle. Great Experience. Great Value. Enjoy a great reading experience when you buy the Kindle edition of this book.
Blue Ocean Shift. ₹374.19. (818) In stock. The New York Times bestseller. #1 Wall Street Journal bestseller. Blue Ocean Shift is the essential follow up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
Buy Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Main Market by Mauborgne, Renee, Kim, W. Chan (ISBN: 9781509832163) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.
In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes ...
