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12 Ιαν 2023 · The seminal book "Blue Ocean Strategy" has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review.
20 Ιαν 2015 · Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue...
20 Ιαν 2014 · Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results...
The theoretical analysis reviews the core basics of the Blue Ocean Strategy, distinguishing between red and blue oceans. Here the focus lies on the opinion of the authors, the framework tools used, the advantages and critiques on the theory.
1 Ιαν 2011 · This study aims to understand how blue ocean strategy can be implemented in project based companies to create a distinctive advantage for them and identify the optimal project portfolio for the...
1 Ιουλ 2011 · A blue ocean strategy is a road map that enables businesses to create or venture into new uncontested market spaces and demand while pursuing product differentiation while keeping costs down.
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market...
