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PBD and the Biz Doc Interview the authors of one of their favorite books, W, Chan Kim and Renee Mauborgne, Blue Ocean Strategy Authors. In this heated interv...
4 Ιουλ 2016 · Blue Ocean Strategy is the bestselling book which created a worldwide revolution in business strategy. Challenging the conventional competition based approaches to business strategy, it...
Explore the groundbreaking concepts of 'Blue Ocean Strategy' and learn how to create uncontested market space and make the competition irrelevant. Dive into ...
1 Ιαν 2004 · Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
The New York Times and No. 1 Wall Street Journal bestseller Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.
26 Σεπ 2017 · 1,767 ratings192 reviews. Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.
14 Φεβ 2017 · Blue Ocean strategy in a nutshell aims to change the strategic focus of companies from competing with others in the existing market boundaries, to exploring how to create a new space for doing business.
