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Breadth & Depth Definition. Product breadth is how many different products a store is offering for sale. The more products are offered the broader is the product assortment of this business. Product depth is how many different variations of each product the store is carrying. These variations can be different colors, sizes or any attribute ...
Striking the right balance of breadth and depth of merchandise. The choice of breadth and depth for a retailer is determined by several factors: Customer demand; Trends and seasonality; Available space; Competition; Cost and profitability; Inventory turns; Supplier relationships
17 Ιουν 2023 · Breadth refers to the number of different products a store carries, while depth pertains to the quantity and variety of each specific product within the line. In this blog post, we will explore the advantages and disadvantages of both breadth and depth strategies, providing real-life examples and insights.
29 Σεπ 2023 · The balancing act between breadth and depth is a strategic decision you must make to ensure assortment optimization, understanding of your customer base, market dynamics, and financial constraints. The optimal mix is not a one-size-fits-all but requires nuanced understanding and constant adaptation to changing market needs.
27 Δεκ 2022 · Essentially, a product assortment strategy is a retail industry sales tool with the concepts of depth and breadth at its core. However, not all retailers will be able to use both components...
4 Αυγ 2022 · One of the top decisions a Buyer has to make when assortment planning is figuring out the breadth and depth of the assortment. These decisions will directly impact your OTB and may determine other retail metrics such as turn and weeks of inventory.
11 Ιαν 2024 · Product depth and breadth refer to the assortment of products offered by a retailer. Depth refers to the variety within a particular product category, while breadth pertains to the number of different product categories offered.
