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From its introduction, the eye-catching SONY logo was revered within the company. The first version of the logo, which was enclosed in a square box, was registered as a trademark in 1955. Thereafter, the logo went through a succession of changes.
Identity originally designed in-house by Yasuo Kuroki in 1961 and modified in 1969 and 1973.
31 Αυγ 2023 · Explore the evolution of the Sony logo, its design significance, and how it became an iconic emblem of tech and entertainment.
12 Απρ 2024 · The Sony logo is one of the most recognizable. It features the company name, derived from the Latin “Sonus” (“sound”). There’s also a connection with the word “son,” which in Japanese culture is used to denote young people with an innovative outlook on things. What is Sony?
History and Evolution of the Sony Logo. The Sony logo has had quite a rich history, including six redesigns, though only the initial two versions were quite different from the classic logotype we all know today. 1946-1955. The first-ever Sony logo was designed in 1946 and remained the brand’s visual identity for over ten years.
1 Σεπ 2023 · Media in category "Sony logos" The following 53 files are in this category, out of 53 total. All-logos4.gif 150 × 114; ... Sony logos.JPG 300 × 200; 8 KB. Sony Make Believe logo (white on black).jpg 738 × 415; ... Download as PDF; Printable version; In other projects. In Wikipedia.
In the 1960s, when Sony began to seriously develop its brand image overseas, the logo was displayed in neon in New York and Hong Kong, where it competed with famous and well-established foreign companies. In 1959, the catchphrase "Sony -- a worldwide brand born in Japan" was introduced to capitalize on the logo.
