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Gap Kids takes us back to school in style, celebrating the self-expressive power of dance and taking inspiration from one of the most iconic dance moments of cinema. The campaign was directed by Charlie Di Placido and shot by photographer Amy Troost.
17 Αυγ 2021 · Camilla Lowther, photographed by Liz Collins. One of Lowther’s first roles in fashion was as a model for Gap and other popular brands in the 1980s, though she’s adamant she was not a model by today’s standards. “I was very much a look,” she says.
The spot ends with one of the children declaring “Everyone belongs,” as a group dressed in the brand’s varsity and prep-inspired looks gather for a heartwarming, all-inclusive “class photo.”
27 Ιουλ 2022 · Gap further chisels out a years-long efforts to promote inclusivity and diversity with its latest GapKids back-to-school campaign that seeks to be a source of inspiration while nodding to the brand’s “modern American optimism” through line.
13K Followers, 1,685 Following, 650 Posts - Camilla Lowther OBE (@camillalowther) on Instagram: "Founder: CLM 1985 2020: #camillasgapyear #swimminginlakeme 😂".
27 Ιουλ 2022 · With this release of her second book, Everyone Belongs, Avis creates the perfect backdrop for Gap’s latest GapKids campaign, taking inspiration from the book and showcasing a diverse group of kids who make the world brighter by sharing their individuality.
30 Ιουλ 2021 · Alderete's team shot the ad in late May, letting the kids style their own looks from GapKids' fall apparel collection. This week, Gap hosted a pep rally at the school, debuting the finalized spot and unveiling a mural of images from the shoot — doubling as an OOH Gap ad near the building's entrance.
