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Going beyond Jürgen Habermas’ theory of communicative action, Christian Fuchs outlines a communicative materialism that is a critical, dialectical, humanist approach to theorising communication in society and in capitalism. The book renews Marxist Humanism as a critical theory perspective on communication and society.
- Ideology
Lukács bases this understanding of reification on a passage...
- Introduction
and communication technology. A Marxist theory of...
- Back Matter
theory of communication. Going beyond Jürgen Habermas’...
- Ideology
Company resources can be grouped into three categories, namely physical capital resources, human capital resources and organisational capital resources (Barney, 1991). Physical capital resources refer to company equipment, plant, its access to raw materials, geographical location and they include the physical technology utilised by a company.
The ideas of communication capital are applicable to the management, development and planning of communications not only in business companies, but also other organizations and associations.
Findings – Communication capital consists of four component factors: juridical capital, organizational capital, human capital and relational capital. The proposed model supports the closer integration of organizational communications with business operations and strategies.
4 Ιαν 2024 · Monograph Book. The Human Capital Theory (HCT) entry includes sections that define the theory, explore developments in the theory, demonstrate specific application of the theory to HRM, and provide suggested topic areas for future research.
1 Ιαν 2011 · The resource-based view (RBV) is one of the most influential theories for explaining a firm's sustained competitive advantage (SCA).
The Handbook of Communication and Corporate Reputation. Handbooks in Communication and Media . This series aims to provide theoretically ambitious but accessible volumes devoted to the major fi elds and subfi elds within communication and media studies.
