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1 Ιαν 2005 · PDF | This article reviews the literature on quantitatively oriented approaches for determining lot-sizes when price discounts are offered.
In order to make the discounts more attractive to consumers, merchants continue to push the boundaries of the traditional discounts, adding “direct discount”, “quantity discount”, “bundle...
Previous studies in marketing have shown that price discounts have both positive and negative effects on consumers buying behaviour. It was identified that there are three routes of promotional effects: (a) economic, (b) informational and (c) affective. The final effect of a price promotion on purchasing decision
• e.g., Target costing: starts with an ideal selling price based on consumer value considerations and then targets costs that will ensure that the price is met.
When the direct effect of price discounts on perceived quality was examined, consumers perceived the apparel product with higher discounts as lower quality (i.e., a negative direct...
7 Σεπ 2022 · 13.3.9 Target Pricing. Target pricing is a pricing strategy in which the selling price of the product or service is determined first, and then the cost is calculated by reducing the profit margin.
Title. How to calculate coded pricing. Created Date. 1/7/2014 11:11:52 AM.
