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At malls, shopping centers, and other public locations, a Pepsi representative sets up a table with two white cups: one containing Pepsi and one with Coca-Cola. [2] . Shoppers are encouraged to taste both colas and then select which drink they prefer.
Pepsi went inside malls around the country and invited people to do a blind taste test between Coke and Pepsi. The results were remarkable; people picked Pepsi over Coke significantly. Pepsi happily touted the results in a TV campaign showing people, much to their own surprise, picking Pepsi.
In 1975, the simmering feud between cola giants Coca-Cola and PepsiCo bubbled over into outright aggression. Pepsi unveiled its masterstroke—the "Pepsi Challenge," a devious new marketing campaign leveraging America's predilection for sweetness to shift the tide of the Cola Wars in their favor.
In this fun and engaging video, discover the rules of the Pepsi Challenge and see if your cola preference stands up to the blind taste test....more. Taste the Challenge: Pepsi vs....
19 Απρ 2019 · The 1975 Pepsi Challenge took the form of a Single Blind Taste Test. At malls, shopping centers, and other public locations, a Pepsi representative would set up a table with two white cups: one containing Pepsi and one with Coca-Cola .
In 1975, Pepsi began showing advertisements based on the Pepsi Challenge, in which ordinary people were asked which product they preferred in blind taste tests. [2] The campaign suggested that, when it came down to taste alone, consumers preferred Pepsi over Coca-Cola.
24 Ιουλ 2024 · Launched in the mid-1970s, The Pepsi Challenge was a groundbreaking marketing campaign that dared to take on the reigning cola champion, Coca-Cola, by directly comparing their products through blind taste tests.
