Αποτελέσματα Αναζήτησης
17 Ιουλ 2023 · We found that content storytelling, star characters, soft news themes, and sensational headlines have a significant positive effect. From the perspective of online video and media platforms,...
4 Σεπ 2018 · In this study, we refer to attention theory from psychology literature to explore what attract users’ attention and why users stay on with particular social media content. We use YouTube as the empirical setting to differentiate attracting attention from sustaining attention and examine factors that influence attracting and sustaining attention.
20 Μαρ 2024 · Here are some types of content to make sure you include in your marketing mix. 1. How-to articles. How-to search queries are the ones that provide the most important marketing opportunities for content providers. While we search for all kinds of questions online, the “how-to” article is the most engaging one.
21 Μαρ 2023 · Holding attention refers to whether content retains the attracted attention, keeping audiences engaged. Our study shows that language that is easier to process encourages continued reading, as does language that evokes emotion.
From advertisers and marketers to salespeople and leaders, everyone wants to hold attention. They want to make ads, pitches, presentations, and content that captivates audiences and keeps them engaged. But not all content has that effect. What makes some content more engaging?
1 Απρ 2020 · We define ABM as a sub-discipline of marketing; it investigates the role of attention by measuring consumer gaze, assessing the impact of its antecedents, and predicting its consequences, to optimize marketing effort and enhance consumer well-being.
22 Μαρ 2020 · Below, we will guide you through a vast array of content types that can entertain and inform your users while easily impressing your brand into their minds and persuading their hearts that your business is right for them. Without further ado, in no particular order…
