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Customer value creation is a customer-centric or outside-in framework that optimizes corporate growth through long-term affairs between a firm and its customers.
Creation of value for customers is a critical task for marketers, particularly when developing new products and services or starting new businesses. This paper presents a new conceptual framework for marketers
29 Μαΐ 2020 · Market Share and Customers’ Perceptions of Quality: When Can Firms Grow Their Way to Higher versus Lower Quality? Show details Hide details Linda L. Hellofs and more ...
24 Σεπ 2022 · A customer value creation architecture is the extent to which “the value offering and customer equity (the firm viewpoint), and customer value and brand equity (the customer viewpoint)” is balanced.
1 Σεπ 2021 · Identifying competitive CVPs is fruit of strategic decisions on what kind of value to create and what kind not to create. It is about segmentation and positioning in light of a logic centered on creating customer value that is intended to last.
1 Ιαν 2018 · This study approaches the topic of customer value for measuring, managing, and maximizing customer contributions by proposing a customer valuation theory (CVT) based on economic principles that conceptualizes the generation of value from customers to firms.
22 Νοε 2023 · Shanker’s article examines the dimensions of customer value creation and provides a framework to help entrepreneurs, managers, and leaders of open-source projects create value. A customer value proposition can be developed based on the points of value that an organization can create.
