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  1. One point of discussion useful for our study about ourselves as communicators is to examine our attitudes, beliefs, and values. These are all interrelated, and researchers have varying theories as to which comes first and which springs from another.

  2. For our purposes, the terms values, beliefs, and attitudes are especially important as you attempt to analyze your audience. These terms are defined for you in the table below. Values. The underlying principles or standards of desirable or ideal behavior that we use to justify our beliefs and attitudes. Beliefs

  3. It focuses on the concepts of belief and value and the impact they have on the communi-cator’s behaviour in intercultural communication. According to Rokeach (1973: 2), ‘Beliefs are inferences made by an observer about underlying states of expectancy’.

  4. 4 Ιουν 2024 · Effective communication hinges on understanding and leveraging the basic elements of the process: the sender, receiver, message, medium, and feedback. Assessing each aspect of communication, from encoding messages to considering noise and context, is essential for ensuring clarity and resonance, particularly in formal or important exchanges.

  5. Our values represent the things that we hope for—they do not represent reality. Values can have an impact on multiple levels of the public speaking process, but in particular values impact speaker credibility and effectiveness in persuasion.

  6. The first type of persuasive argument involves a change in someone’s attitudes, values, and beliefs. An attitude is defined as an individual’s general predisposition toward something as being good or bad, right or wrong, or negative or positive.

  7. Be able to define communication. Have a foundational understanding of the communication process. Be able to explain how various contexts impact communication.

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