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This document provides a guide to using Facebook marketing effectively. It discusses setting up a Facebook page for a business, including choosing a category, adding a profile photo and cover photo with calls to action, and making initial posts.
Facebook is the most powerful tool at your disposal to cater to what your market needs. Facebook makes it possible (and easy) for you to touch base with your target market without appearing intrusive or “spammy”. The best part about it is that it can be used as an inbound and outbound marketing tool too.
Be it the problem of zero engagement, organic reach, or the low conversion horrors, this guide is going to help you navigate with tips, strategies, how-tos, and much more. All you need to do is refer to this one stop guide to untap potential, learn from examples & scale up your FB Marketing.
A Step-by-Step Guide to Facebook Marketing. Are you actively using Facebook to promote your business? Facebook is the most widely used social media platform with 2.27 billion active users. According to the Pew Center for Research, 74% of active users log into Facebook at least once a day.
Design your ad using various formats, placements and objectives to meet your marketing goals. The Facebook Ads Guide provides design specifications and technical requirements across each format and placement. You’ll find information on dimensions, file sizes, character limits and more. Create an ad.
Facebook’s targeting options show your ads to exactly the kinds of customers you want to meet. You can target ads using demographics (age, gender, marital status); interests and purchase behaviors; and location, down to individual zip codes.
Facebook Ads Strategy Guide. Expert tactics from brand awareness to conversion. Facebook advertising is a booming business with no sign of slowing down. Every year, 15 million companies spend billions on Facebook ads. Social media platforms that produce the best ROI according to social media marketers worldwide, March 2016. % of respondents.
