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  1. Partnership ads allow advertisers to run ads with creators, brands, and other businesses. The advertiser and partner accounts are featured in the ad’s header and the ads leverage signals from both accounts for improved ranking and incremental performance.

  2. Use partnership ads for creator content | Meta for Business. Be upfront about partnerships with the Instagram paid partnership label—and drive more value.

  3. In order to post branded content or run partnership ads, your account and content must: Create content on an eligible surface. At this time, partnership ads are available for public content on Facebook Pages or profiles in professional mode, and for Instagram professional accounts.

  4. Partnership ads allow advertisers to run ads with creators, brands, and other businesses. The advertiser and partner accounts are featured in the ad’s header and the ads leverage signals from both accounts for improved ranking and incremental performance.

  5. Create ads from a partners existing branded content on Facebook or Instagram when the Allow brand partner to boost toggle is turned on and they are tagged in the paid partnership label.

  6. Discover how to use partnership ads, formerly known as branded content ads, to improve your campaign performance. Explore different methods for using partnership ads, and understand how to work with creators and build a partnership ad in Meta Ads Manager.

  7. Branded content ads are now called partnership ads. Through Meta Business Suite, advertisers can manage partnership ad relationships with their partners at the account level and run partnership ads without additional permissions at the content level.

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