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Through Meta Business Suite, advertisers can manage partnership ad relationships with their partners at the account level and run partnership ads without additional permissions at the content level.
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We suggest you send partnership ad requests in Meta Business...
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Control which content an advertiser is allowed to boost into a partnership ad featuring both of your accounts in the header. Learn more about partnership ad specifications for creators
There are 2 types of partnership ad permissions: content-level and account-level. About content-level permissions. With content-level permissions, creators and other partners can give advertisers permission to promote an individual post, story or reel as a partnership ad. Advertisers can:
Branded content ads are now called partnership ads. Account-level permissions requests for partnership ads can be managed through the Instagram app. You can also send partnership ad requests and manage account-level permissions in Meta Business Suite .
Stop an advertiser from running partnership ads from your Instagram handle. With content-level permissions, creators and other partners can give advertisers permission to promote an individual post, story or reel as a partnership ad.
Partnership ads allow advertisers to run ads with creators, brands, and other businesses. The advertiser and partner accounts are featured in the ad’s header and the ads leverage signals from both accounts for improved ranking and incremental performance.
Branded content ads are now called partnership ads. To run partnership ads, advertisers need permission from the partner whose handle the ad will run from. Creators and partners can revoke these permissions at any time.
