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31 Αυγ 2017 · Although O.J. is so common on modern American breakfast tables that it has become something of a cliché — complete with its very own backlash — back when Bing was doing his radio thing in the...
History. During World War II, American soldiers rejected vitamin C -packed lemon crystals because of their unappetizing taste. Thus the US government searched for a food that would fulfill the nutritional needs of the soldiers, have a desirable taste, and prevent diseases such as scurvy.
After some initial marketing struggles, the company changed its name to Minute Maid in 1949 and signed on Bing Crosby as a pitchman. From there, Minute Maid grew from being the first to sell orange juice concentrate to the leader in a booming market for frozen OJ.
16 Οκτ 2012 · Growth of the citrus industry, including rapid development of the processing technology of frozen concentrated orange juice after World War II, has greatly expanded with international trade and steadily increased consumption of citrus fruits and their products during the past several decades.
1 Οκτ 2003 · Frozen concentrated orange juice (FCOJ) was invented in 1945 by government researchers. To Florida orange growers beset by surplus production in some years and hard winter freezes in others, FCOJ was a "miracle" technology.
The story of frozen orange juice and frozen orange groves calls into question the meaning of "rationalized" agriculture. To many observers in the 1940s and 1950s, the "miracle" technology of FCOJ seemed to prom- ise the complete rationalization of the orange juice industry.
Brief History of Frozen Concentrate. Beginning around 1917, a company in neighboring Haines City, began packing orange juice.
