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  1. G.I. Janes were introduced in a series called the Classic Collection, the first 12-inch (30 cm) female dolls in the G.I. Joe line-up since 1967; this doll was a helicopter pilot. The Classic Collection hearkened back to the original all military theme of G.I. Joe with fairly realistic uniforms and gear.

  2. 9 Απρ 2019 · Joe was a role model to generations of children and a boon to Hasbro, the toy company who produced him. But he was also in a constant struggle. Here’s how G.I. Joe got started, and how the...

  3. In the 2000s, as the first generation of kids to be raised on G.I. Joe were raising their own, Hasbro re-released some of its most-famous toy sets, complete with era-appropriate packaging. The...

  4. 1969 GI Joe. A History of GI Joe (Part 1 – The Beginning) In 1964, Hasbro first released the original GI Joe toy line to capture the male toy market. Their goal was to duplicate the massive success of Mattel’s female driven Barbie toy line, which was a pretty tall order.

  5. In 1964, a Hasbro team led by Don Levine created G.I. Joe, inspired by the success of Barbie and aimed at providing boys with a realistic play experience. This pioneering action figure stood 12 inches tall and featured 19 points of articulation, allowing for diverse posing possibilities.

  6. 18 Φεβ 2014 · The most popular boys' toy of the 20th Century, GI Joe, turns 50 this month - here's a look back at what made the "real American hero" so popular.

  7. Action figures have been a staple of the toy industry for decades, captivating children and collectors alike. From the early days of G.I. Joe in the 1960s to the intricate and highly detailed collectibles of today, the evolution of action figures reflects changes in popular culture, technology, and consumer preferences.

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