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  1. In reality, the nearly 50-year-old G.I. Joe was an 11 1/2-inch-tall plastic action figure produced by former pencil makers the Hassenfeld Brothers, who the world would eventually come to know...

  2. G.I. Janes were introduced in a series called the Classic Collection, the first 12-inch (30 cm) female dolls in the G.I. Joe line-up since 1967; this doll was a helicopter pilot. The Classic Collection hearkened back to the original all military theme of G.I. Joe with fairly realistic uniforms and gear.

  3. Hasbro's G.I. Joe was the world's first 'action figure'. With 21 moving parts, uniforms representing the four branches of the US Armed Forces, and miniature weapons and service manuals,...

  4. 23 Σεπ 2024 · Hasbro marketed the first G.I. Joe as a lifelike “action soldier,” consciously eschewing the word doll despite the fact that the original G.I. Joe was 12 inches (30 cm) tall, was poseable, and featured interchangeable outfits and accessories—all traits consistent with Mattel’s popular Barbie doll.

  5. 18 Φεβ 2014 · The most popular boys' toy of the 20th Century, GI Joe, turns 50 this month - here's a look back at what made the "real American hero" so popular.

  6. 9 Απρ 2019 · Here’s how G.I. Joe got started, and how the action figure (a term coined for Joe to avoid the word “doll”) maintained its relevance for half a century. 1964 to 1969: Making a Legend Opening...

  7. 11 Μαρ 2022 · G.I. Joe began life as a nearly 12-inch military toy in 1964, creating a whole new category of “action figures” for boys that rivaled Mattel’s Barbie doll in popularity.

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