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9 Δεκ 2016 · Campaign in the US has published a hugely interesting behind the scenes article on the untold history of Apple’s iconic ‘Get A Mac’ ads campaign. Based on interviews with ten people involved...
20 Ιαν 2024 · “Get a Mac” wasn’t just about selling computers; it was about changing perceptions. It redefined Apple as the cool kid on the block, the user-friendly alternative to the complex world of PCs. And it all started with a playful conversation between two actors on a white background.
9 Δεκ 2016 · It’s ten years since the launch of the famous ‘Get a Mac’ ad campaign, admired even today as one of the most entertaining and effective series of ads ever produced. The team responsible for...
7 Φεβ 2020 · While the Get a Mac campaign was promoting the Mac (both desktops and laptops), it really was about promoting Apple as a company and getting people to view Apple has hip, creative, easy-going, and a plethora of other positive feelings.
John Hodgman as PC and Justin Long as Mac. The "Get a Mac" campaign was a television advertising campaign created for Apple Inc. (Apple Computer, Inc. at the start of the campaign) by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009.
7 Φεβ 2023 · Apple’s “Get a Mac” marketing campaign is one of the most iconic and successful advertising campaigns in recent history. Running from 2006 until 2009, the campaign aimed to showcase the differences between Apple’s Mac computers and Microsoft’s PC counterparts.
6 Φεβ 2020 · Long before the iPad and the iPod, though, Apple was making some huge ads to sell Macs and build up their brand. From iconic ads that ran during the Super Bowl to the simple TV spots that we remember years later, here are some of the greatest Apple advertisements of all time.