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9 Δεκ 2016 · Campaign in the US has published a hugely interesting behind the scenes article on the untold history of Apple’s iconic ‘Get A Mac’ ads campaign. Based on interviews with ten people involved...
20 Αυγ 2023 · The “Get a Mac” campaign, which ran from 2006 to 2009, was a series of television advertisements created by Apple Inc. to promote the Macintosh computers by highlighting the differences between Macs and PCs in a humorous and relatable manner.
20 Ιαν 2024 · Apple’s “Get a Mac” campaign targeted average computer users who might be persuaded to switch from a PC to a Mac. The campaign ran from 2006 to 2009, and helped Apple increase its net income each year.
They open to a plain white background, and a man dressed in casual clothes introduces himself as an Apple Mac computer ("Hello, I'm a Mac."), while a man in a more formal suit-and-tie combination introduces himself as a Microsoft Windows personal computer ("And I'm a PC.").
14 Ιουν 2022 · ‘Get a Mac’ is a golden egg: a single-idea campaign with hundreds of possible instantiations, which ran globally for three years, becoming a cultural touchstone and having a tangible impact...
7 Φεβ 2020 · While the Get a Mac campaign was promoting the Mac (both desktops and laptops), it really was about promoting Apple as a company and getting people to view Apple has hip, creative, easy-going, and a plethora of other positive feelings.
17 Ιαν 2017 · From the very first Mac ad that aired during the 1984 Super Bowl to the memorable “Think Different” ads featuring notable historical figures, Apple has long been a company revered for its advertising efforts.
