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20 Ιαν 2024 · Apple’s “Get a Mac” campaign targeted average computer users who might be persuaded to switch from a PC to a Mac. The campaign ran from 2006 to 2009, and helped Apple increase its net income each year. The campaign’s target audience included: Tech-savvy: The campaign targeted non-tech-savvy PC users.
9 Δεκ 2016 · The team responsible for it – from creative directors to Mac & PC actors – have been looking back at the series in a two-part feature in ad industry journal Campaign. The piece describes the...
9 Δεκ 2016 · Campaign in the US has published a hugely interesting behind the scenes article on the untold history of Apple’s iconic ‘Get A Mac’ ads campaign. Based on interviews with ten people involved...
9 Δεκ 2016 · In commemoration of the 10-year anniversary of Apple’s iconic “Get a Mac” ad campaign, some of the principals are discussing what it was like to work with Apple co-founder Steve Jobs as he...
The " Get a Mac " campaign was a television advertising campaign created for Apple Inc. (Apple Computer, Inc. at the start of the campaign) by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009. [1][2] The advertising campaign ran in the United States, Canada, Australia, New Zealand, the United Kingdom, Japan, and ...
7 Φεβ 2020 · In 2005, Apple's Mac sales were decreasing, and the company set out to change that with a brand-new ad campaign, titled Get a Mac. Not only was this campaign widely perceived as a success, but nearly 10 years after the campaign finished, it is still recognizable to a lot of people.
7 Φεβ 2023 · Apple’s “Get a Mac” marketing campaign is one of the most iconic and successful advertising campaigns in recent history. Running from 2006 until 2009, the campaign aimed to showcase the differences between Apple’s Mac computers and Microsoft’s PC counterparts.
