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20 Ιαν 2024 · “Get a Mac” wasn’t just about selling computers; it was about changing perceptions. It redefined Apple as the cool kid on the block, the user-friendly alternative to the complex world of PCs. And it all started with a playful conversation between two actors on a white background.
9 Δεκ 2016 · Campaign in the US has published a hugely interesting behind the scenes article on the untold history of Apple’s iconic ‘Get A Mac’ ads campaign. Based on interviews with ten people involved in...
John Hodgman as PC and Justin Long as Mac. The "Get a Mac" campaign was a television advertising campaign created for Apple Inc. (Apple Computer, Inc. at the start of the campaign) by TBWA\Media Arts Lab, the company's advertising agency, that ran from 2006 to 2009.
How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.
How an excruciating seven-month quest for an idea that Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.
18 Ιαν 2017 · Campaign US has put together a wonderful oral history of Apple's "Get a Mac" ad campaign. You can listen or read a full transcript—it's great.
11 Δεκ 2016 · With the 10th anniversary of the first “Get a Mac” ad upon us, Campaign US decided to bring together and interview some of the creative talent that helped bring those memorable commercials...
