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Discover the rich history of GUCCI. Explore the brand, logo and key dates on the GUCCI history timeline.
7 Μαρ 2024 · The iconic double G symbol, created by Aldo Gucci, is the real logo of the luxury fashion house Gucci. The two interlocked letters in a modern sans-serif font make up one of the world’s most recognizable logos.
20 Ιουλ 2023 · The logo consists of two G letters, which represent the name of the company’s founder Guccio Gucci. These letters symbolize veracity, grandeur, authority, sophistication, and heritage today. Despite the Gucci symbol not having a specific meaning, it commands respect in fashion.
12 Μαΐ 2024 · From the 1920s, it was during Guccio Gucci's starting years of the company’s history that the iconic double G logo became a synonym for the luxury fashion house Gucci. He opened his first shop in Florence in 1921 and used a single G on his leather goods to indicate his last name.
The original Gucci logo featured the word “Gucci” in a simple, sans-serif font. This early logo was straightforward and understated, reflecting the brand’s focus on craftsmanship and quality. In the 1960s, Gucci introduced a new logo featuring a stylized “G” within a diamond-shaped frame.