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Top quality panels – coupled with deep profiling of our members – allows us to target and accurately survey certain low-incidence, hard-to-find subjects, rapidly survey large numbers of the general population, and conduct a broad range of studies across a wide array of industries and subject-matter sets.
New survey data on a wide variety of subjects including politics, the economy, healthcare, foreign affairs, science and technology, sports and entertainment, and lifestyles are published weekly. Results of The Harris Poll are frequently quoted in the media, receiving thousands of mentions annually.
Our QuickQuery tool allows you to ask just one question or as many as 30 questions on a single survey. QuickQuery surveys have full functionality – we can handle complex skip patterns, randomization, grids, scales, multi-punch and single-punch formats, as well as open-end questions.
Harris Poll EquiTrend® has been conducted since 1989 and examines the predictors of in-market performance: Brand Equity, Consumer Connection, and Brand Momentum. The capstone of the study is the Equity score.
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Harris On Demand provides affordable, reliable omnibus data to answer your urgent questions, all backed by the credibility of The Harris Poll name. To maximize the data’s impact, we work with you on everything from survey design to analysis.
Using our surveys and software tools, we investigate how people are responding to our ever-changing landscape, exploring subjects ranging from the Super Bowl to TikTok. Through data points and key takeaways, each report provides a window into our modern world.
