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How did Target come up with an image which shoots straight into the minds and hearts of customers across the US, and around the world? Where did the inspiration for this brandmark come from? Today, we’re going to take you on a journey to discover the history and meaning of the target symbol.
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How did the famous retailer create an image that has become so iconic and associated with the brand to the level we see today? Let’s look at the history of the Target logo and how it has evolved into the memorable bullseye used.
28 Αυγ 2024 · 1968 – today. In the late 1960s, Target stores began to appear across the country. Simultaneously with the expansion, the company changed its logo, simplifying it to a red circle surrounded by white and red rings. The inscription has disappeared, so the symbol has become more universal.
1968 – present target logo. In the late 1960s, Target stores began popping up across the country. Simultaneously with the expansion, the company changed its logo, simplifying it to a red circle surrounded by two rings: white and red. The inscription has disappeared, so the symbol has become more versatile.
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Target experienced expansion across all of the main cities in the United States via strategic collaborations, marketing campaigns, and a consumer-targeted way of work. The latter was reflected in their extremely simple yet distinguished logotype – a large circle reminding a target to strike at.
