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Want to know more about NIVEA ingredients? Explore individual ingredients and ingredient groups and learn what they are, how they work, and why NIVEA uses them.
Already for many years now we actively invest in the development of alternative test methods to be able to validate the good tolerability and effectiveness of NIVEA products. We continue our drive for better alternatives that may replace animal testing globally.
We keep an open mind for the most sustainable solution, which may also include using an ingredient synthetically instead of using the natural source. In many cases, synthetically produced ingredients are more pure and of more consistent quality, and do not need fields to grow plants and water crops.
Our values are reflected in our Code of Conduct, our environmental and social commitments, and our stance on animal testing. They shine through in our passionate research for better, safer, and more sustainable formulas and ingredients.
NIVEA is engaged in a sustainable palm (kernel) oil economy that does not support the deforestation of rainforests. Since the end of 2020, we have only been using palm (kernel) oil-based ingredients from sustainably certified sources. This applies to 100 percent of our products worldwide.
8 Ιουλ 2024 · Nivea’s marketing and branding strategies have played a crucial role in its success. The brand is known for its iconic blue and white packaging, which conveys a sense of purity and reliability. Nivea’s advertising campaigns often emphasize the brand’s heritage and its commitment to quality and care.
3 Ιουν 2020 · In Kantar Worldpanel’s recently published 2020 Brand Footprint report, Nivea ranked as the number-one most chosen beauty and personal care brand in Europe – significantly ahead of Colgate that secured the top spot globally for the category.
