Αποτελέσματα Αναζήτησης
11 Οκτ 2022 · A thematic analysis revealed five main themes and a conceptual model is proposed which outlines the social media live stream’s influence on consumer decision-making at each stage.
In this article, we discuss Facebook’s strategy to influence the development of a new communication format known as live video streaming. We take this case study as an example of the ways in which ...
10 Οκτ 2024 · Facebook Live video insights help you learn how people interact with your live streams so you can optimize your live strategy for maximum impact. The performance analytics available for Facebook Live videos are similar to those of normal videos on Facebook, with some neat additions.
1 Σεπ 2020 · Live streaming services (e.g., Facebook Live), whereby video is broadcast in real time, have been adopted by many small individual sellers as a direct selling tool. Drawing on literature in retailing, adoption behavior, and electronic commerce, this paper proposes a comprehensive framework with which to examine the relationships among customers ...
26 Φεβ 2018 · The most important Facebook live metrics to improve video performance include post performance, audience engagement, viewer retention, clicks, reach and negative feedback. Here's where to find them and how to analyze them to improve live streams.
1 Μαρ 2022 · Thus, based on previous studies of association rules and clustering analysis, this study propose the data mining analytics to investigate Facebook Live stream users’ behaviors and business models in the case of Thailand.
10 Οκτ 2022 · In the literature, limited attention has been given to the psychological and behavioral effects of different content types on live stream viewers, provided the rapid growth of the industry alongside greatly enriched content creation and provision.
