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While there is no single definition of “indulgent food,” 62 consumers recognize it when they see, smell and taste it (Cargill, 2017), and consider it 63 highly pleasurable.
This study contributes to the literature that explores consumption contexts in indulgent versus healthy food and the influence of associated emotions on choice behaviour in several ways. First, there is scant literature that examines the relationship that goals (set up by a specific context) and emotions have in food choice behaviour.
indulgent consumption is increasingly valuable today, also for marketers, in a context characterized by conscious consumption, with consumers shifting their spending from indulgences to necessities and paying more attention to their choices’ consequences on well-being .
29 Σεπ 2021 · Through one field study and three experiments, we reveal that individuals higher (vs. lower) in grit are less likely to choose and purchase indulgent foods. This occurs because individuals...
1 Δεκ 2021 · We examined how meanings of food relate to food consumption behavior. We used the Meaning of Food in Life Questionnaire to assess food meanings. We identified health-conscious, discerning, indulgent, and functional eating patterns. Meanings of food related to a wide range of eating consumption patterns.
As in most food and beverage categories, consumers are demanding more from products – and indulgent foods are no exception. According to the Healthy Marketing Team, brands that innovate boldly and involve consumers in all parts of the experience will come out on top.
This study contributes to the literature that explores consumption contexts in indulgent versus healthy food and the influence of associated emotions on choice behaviour in several ways. First, there is scant literature that examines the relationship that goals (set up by a specific context) and emotions have in food choice behaviour.
