Αποτελέσματα Αναζήτησης
1 Ιαν 2022 · "Insight into Innovation : Communication Theory for our Web 2.0 Lives is a review of communication theories and research methods applied to Web 2.0 technologies that allow for user interaction, control, and user-generated content.
26 Μαΐ 2016 · Insight into Innovation by Rebecca Curnalia, May 26, 2016, Kendall Hunt Publishing edition, paperback.
22 Σεπ 2020 · This entry introduces Everette M. Rogers' theory of the Diffusion of Innovations, some of its research applications as well as its main criticisms.
Theoretical concepts and empirical findings can be integrated into a wheel of leadership communication on innovations that combines the social, cognitive, affective, and conative dimensions of a new role in the innovation process supported by communication management.
However, a systematic rethinking of the role of communication in innovation processes is largely lacking. This article reconceptualises the role of everyday communication and communicative intervention in innovation processes, and discusses practical implications.
4 Νοε 2019 · These innovations can range from changes in operational efficiencies to transformational shifts. This entry defines innovation, especially sustainability-oriented innovations, and discusses how such innovations emerge and spread. Communication is key to any innovation process.
26 Μαΐ 2016 · The unique approach uses theories as lenses to look closely at different types of Web 2.0 technologies, their uses and their effects. Insight into Applying Communication Theory in Our Web 2.0 Lives by Rebecca M.L. 434 pages, Paperback. Published May 26, 2016. Book details & editions.
