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  1. Schools, departments, centers, offices, institutes, programs and divisions can choose to brand their marketing and informational materials using either the university’s Primary Logo “UC Irvine” or their respective unit identity.

  2. Master branding our schools is smart business. By communicating a clear relationship to the university, each school can leverage the equity of the university brand. This in turn elevates the university’s status by means of a clear association to each schools offerings and achievements.

  3. The Dunlop School is proud to announce an updated brand kit. In addition to the school naming, UC Irvine also launched new brand standards in June 2024 to change university branding from UCI to UC Irvine. Along with these changes is a more vibrant color palette.

  4. The endorsement logo provides a greater degree of marketing flexibility when creating distinctive communications at various levels of the university. It can be used in conjunction with other branding elements but should not be locked up with the primary or secondary identifier logos.

  5. Brand Guidelines. Please contact helpdesk@iusd.org for the official IUSD logo assets or any questions. Contact Us. Irvine Unified School District. 5050 Barranca Parkway.

  6. The Samueli School of Engineering logo and wordmark are available for use in printed or electronic communications. Use of the logo and wordmark, provided by the school's Communications Department, help the school present a consistent visual identity.

  7. All school and department communication materials are to abide by UCI branding standards. Below you will find the official logos, colors, fonts, and editorial guidelines that must be adhered to. For full info, refer to the UCI Brand website.

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