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Preschoolers’ and adolescents’ exposure to TV advertising for junk foods decreased significantly by an average of 44 and 58%, respectively. Their exposure to junk food advertising that featured child-directed appeals (e.g., cartoon characters) also dropped by 35% and 52%, respectively.93.
Children’s exposure to TV ads for unhealthy food products (i.e., high-calorie, low-nutrient snacks, fast foods and sweetened drinks) are a significant risk factor for obesity. In very young children, research has found that for every one-hour increase in TV viewing per day, there are higher intakes of sugar-sweetened beverages, fast food, red ...
20 Ιαν 2022 · These tactics seem to work: A 2017 study found that child-targeted TV ads from McDonald’s, Subway, and Wendy’s was associated with a higher fast-food intake among preschool-aged children.
Even five years after children have been exposed to promotions of unhealthy foods, researchers found that they purchased fewer fruits, vegetables and whole grains, but increased their consumption of fast foods, fried foods and sugar-sweetened beverages.
4 Νοε 2019 · A new analysis of 72 hours of children’s television programming in 2018 found that junk-food marketing has not decreased since 2012, the last time researchers at the nonprofit Center for Science in the Public Interest scanned the airwaves for junk-food ads on kids’ TV.
advertisements for foods and drinks are associated with children consuming more fast food, 80 more of the advertised foods (which are overwhelmingly unhealthy), and more calories. 81-84
16 Δεκ 2016 · Digital marketing of unhealthy foods to children poses a unique risk. Marketers can tailor ads to those most likely to buy the products, taking advantage of children’s vulnerability online and contributing to childhood obesity around the world, the World Health Organization cautions in a comprehensive report on the subject.
