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In addition, the percentage of ads for unhealthy products that used child-directed appeals dropped significantly from 44% to 12%.96. Preschoolers’ and adolescents’ exposure to TV advertising for junk foods decreased significantly by an average of 44 and 58%, respectively.
A 2019 study across 22 countries found that on average, four times more ads for unhealthy foods air on TV than healthy products, and 35% more unhealthy food ads air during children’s peak viewing times.43. Food companies market to children and adolescents in a wide range of media and settings beyond TV: Social media. Company websites. Video games.
12 Ιουλ 2024 · The vulnerability of children to junk food ads is well established. Children’s exposure to food marketing has been associated with what types of food they prefer and ask their parents...
4 Νοε 2016 · Children need to be protected from pervasive junk food adverts in apps, social media and video blogs, the World Health Organization says.
Call to ban junk food on kids’ social media. Fast-food companies are bombarding children and teenagers on social media with ads for unhealthy junk food and drinks, according to a new study. Researchers want the ads banned.
27 Σεπ 2021 · Prime time family TV shows also offer food and beverage companies the opportunity to reach children in the audience with junk food advertising, BEUC claimed. The voluntary code prohibits advertising on programming where children make up 35% or more of the audience.
17 Σεπ 2020 · Last updated 17-09-2020. Research has found that statutory regulation could reduce children’s exposure to unhealthy food marketing and reduce purchases. An effective regulatory scheme would clearly define unhealthy food, apply to all forms of marketing and be administered by an independent agency.
