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20 Ιουν 2019 · The findings indicated that food quality, location preference, menu innovation, restaurant environment, and service quality are important variables that affect the customer dining experience...
This study used a service quality model which is Servqual as a guide in determining customer satisfaction. The researchers chose Kentucky Fried Chicken (KFC) Restaurant in Malaysia for this case study. KFC Restaurant has many competitors in the fast-food restaurant industry.
8 Μαρ 2014 · KFC is the world's largest chicken fast food restaurant chain. It originated in the 1930s in Kentucky when Colonel Sanders began cooking chicken for travelers. By 1964, KFC had over 600 franchised outlets across the US and Canada. Today it has over 13,000 restaurants globally.
This study used a service quality model which is Servqual as a guide in determining customer satisfaction. The researchers chose Kentucky Fried Chicken (KFC) Restaurant in Malaysia for this case study. KFC Restaurant has many competitors in the fast-food restaurant industry.
This is a business case report on one of the world largest fast food chain restaurants Kentucky Fried chicken (KFC) in accordance on its operation management and strategy. As the course requirement, the company has been selected on the preference of
Kfc location strategy - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. KFC is the third largest fast food chain globally with over 12,200 outlets. It carefully selects new facility locations using analytical techniques and factors like proximity to customers, business climate, costs ...
