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We ensure everyone affected by cancer has the resources they need to thrive. Livestrong holds Charity Navigator's highest possible rating of 4-stars, showcasing exceptional financial accountability, transparency, and responsible use of donor dollars.
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- Our History and Impact
The Lance Armstrong Foundation is founded, and within a few...
- About Our Organization
Settling for surviving isn’t good enough. It’s time to...
- Help Starts Here
The Livestrong Foundation is a United States nonprofit organization that provides support for people affected by cancer. The foundation, based in Austin, Texas, was established in 1997 by cancer survivor and former professional road racing cyclist Lance Armstrong, as the Lance Armstrong Foundation. [1] The Livestrong brand was launched by the ...
The Lance Armstrong Foundation is founded, and within a few years, we define our focus on survivorship.
Settling for surviving isn’t good enough. It’s time to change how we help people live with cancer. Livestrong isn’t just about hope. Our legacy is more than a wristband. We are listeners, collaborators, and practical problem solvers improving the everyday lives of anyone dealing with cancer.
14 Ιαν 2013 · Lance Armstrong, greeting his fellow cyclists before a Livestrong Challenge ride to fight cancer in 2010. Through a deal with a media company, his foundation relinquished the exclusive rights...
26 Οκτ 2010 · Learn how the Lance Armstrong Foundation rebranded itself as Livestrong in 2004, inspired by the founder's memoir and the survivors' stories. Discover how this identity shift led to the yellow wrist bands, increased revenue, and moved beyond Armstrong's fame.
In 1997, Armstrong founded the Lance Armstrong Foundation, which supports people affected by cancer. The foundation raises awareness of cancer and has raised [180] more than $325 million from the sale of yellow Livestrong bracelets. [181]