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Lasswell's communication model from 1948 identifies the key components of any communication as the communicator (who), the message (what), the medium or channel (how), the recipient (to whom), and the effect of the communication (with what effect).
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By tracing Lasswell’s model of communication from its initial construction in 1940 (not 1948) to its multiple conceptualizations today, this article postulates that Lasswell’s question of ‘‘Who, said what, in which channel, to whom, with what effect?’’ allows for multiple conceptualizations ranging from ‘‘an index to the ...
In Lasswell's model of communication, the communication process is divided into five parts including communicator, information, media, audience and effect, such five research fields...
Different Communication Perspectives, More And Advanced Level Communication Models Evolve. The Present Book Focuses On Communication Framework, Concept Of Communication And Communication Perspective.
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