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The purpose of this book is to explain what BA is, why it is important to know, and how to do it. To achieve this purpose, the book presents conceptual content, software familiarity, and some analytic tools. Conceptual Content. The conceptual material is presented in the first eight chapters of the book.
According to Wikipedia, ”Business analytics refers to the skills, technolo-gies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning.”. In short, BA is a rational, fact-based approach to decision making.
25 Ιαν 2024 · This guide is a comprehensive overview of the fundamentals and applications of business analytics. It addresses the integral role of business analytics in aiding decision-making and elucidating potential solutions for organizational challenges.
This document provides an introduction to business analytics. It discusses key concepts like analysis vs analytics and different types of analytics like descriptive, predictive, and prescriptive. It also covers common business analytics tools and the purpose of analytics in decision making.
15 Απρ 2021 · Unlock your potential in data analytics by participating in the IBM Data Analyst Professional Certificate course on Coursera.
You will be introduced to essential concepts like analytics and insights and the foundational steps of the business analysis process. You’ll learn about the different types of analytics that businesses use, and you’ll be introduced to a data analytics lifecycle framework.
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