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  1. 13 Μαΐ 2024 · Overall, TikTok and Snapchat were the most popular social media platforms amongst younger audiences, while LinkedIn was the least used platform by those aged 18 to 29 in the United States...

  2. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and...

  3. 6 Σεπ 2024 · Key Statistics: 5.17 billion people use social media worldwide, according to platform reports on the current number of active users. 86.1% of the world’s population is active on social media when looking at eligible audiences aged 18+ years.

  4. 5 Αυγ 2024 · Overall, Facebook was the most popular social media platform across the older demographics, with 72 percent of users aged between 50 and 64 reporting to having engaged with the Meta-powered...

  5. Social media usage by age. According to new data from eMarketer, most U.S. social media users are between the ages of 27 and 42 and fall under the Millennial generation. With 68.5 million Millennials using social media in the U.S., this group accounts for nearly one-third (30.3%) of all U.S. social media users.

  6. Top Social Media Platforms by Age. 18 to 29 years: This age group favors YouTube (93%), Instagram (78%), and Snapchat (65%), with these platforms seeing high engagement rates among young adults.

  7. 31 Ιαν 2024 · Overall, social media remains the most popular connected pastime, with more than 97 percent of working-age internet users accessing social networks or messaging platforms each month. ... Instagram is now the world’s “favourite” social media platform, with 16.5 percent of internet users between the ages of 16 and 64 selecting the platform ...

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