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10 Δεκ 2017 · Demographic segmentation is the most widely used technique from Nike because the characteristics are easy to identify and measured, are available from many sources, such as the government ...
Demographic segmentation is a factor used by Nike to target individuals according to their age, life-cycle stage, gender, occupation, and generation. Although with apparel and sports the
For Nike, its market segmentation involves four categories - geographic, demographic, psychographic, and behavioral. For Nike's demographic segmentation , the firm included various age groups, gender, and the customer's financial status.
Nike's demographic segmentation primarily targets males and females aged between 15 and 40 years, ensuring a wide but specific consumer segment. The company realizes that this age group is most likely to be involved in sports, fitness and also has a propensity to follow fashion trends.
Based on the demographic segmentation, Nike targets individuals according to their gender, age and life cycle stage. First and most important to be told is that Nike targets customers between 11-45 years old, with greater weight to teens in order to build long-term loyal consumers.
4 Οκτ 2024 · Nike employs a multifaceted approach to market segmentation, utilizing demographic, geographic, behavioral, and psychographic factors to effectively target distinct groups of customers. By understanding the unique attributes and behaviors of various segments, Nike can create targeted marketing campaigns that resonate with consumers, fostering ...
Demographic Variables: Demographic segmentation is a factor used by Nike to target individuals according to their age, life-cycle stage, gender, occupation, and generation. Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40.
