Αποτελέσματα Αναζήτησης
10 Δεκ 2017 · Demographic segmentation is the most widely used technique from Nike because the characteristics are easy to identify and measured, are available from many sources, such as the government ...
segmenting to more precisely define various market segments. Demographic Variables: Demographic segmentation is a factor used by Nike to target individuals according to their age, life-cycle stage, gender, occupation, and generation. Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who ...
Based on the demographic segmentation, Nike targets individuals according to their gender, age and life cycle stage. First and most important to be told is that Nike targets customers between 11-45 years old, with greater weight to teens in order to build long-term loyal consumers.
Nike segments and targets consumers using various demographic, geographic, behavioral, and psychographic variables. Demographically, Nike primarily targets 15-40 year olds and is increasing its focus on tweens and teens. It also targets men and women athletes equally.
Demographic Variables: Demographic segmentation is a factor used by Nike to target individuals according to their age, life-cycle stage, gender, occupation, and generation. Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40.
Nike segments and targets various demographic groups. It primarily targets consumers aged 15-40, and places increasing focus on tweens and teens to build loyalty. While its stated target is "all athletes", it targets women, who currently make up 20% of sales but are a growing segment.
20 Φεβ 2022 · Today, Nike is a 35% digitalized company, and by 2025 it plans to achieve 50% digitalization of its business (Nagori, 2022). The key topic of today's market is social responsibility, and Nike...
