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Learn how the firm strategically formulates the Nike market segmentation, targeting, and positioning for excellent customer reach. Explore how Nike stands out from its tough competitors by looking at the firm's marketing initiatives.
Geographic Segmentation: Reaching Out Globally. The brand also executes geographic segmentation, tailoring its products to the specific preferences of consumers in different regions. For example, Nike creates lightweight running shoes for tropical countries while ensuring availability of thermally insulated sports gear in colder regions.
4 Οκτ 2024 · Nike Geographic Segmentation. Geographic segmentation is a marketing strategy that divides a target market into distinct groups based on location. This could entail various geographic boundaries, including countries, regions, cities, and rural versus urban settings.
30 Απρ 2013 · This document discusses segmentation and targeting strategies used by Nike. It outlines Nike's segmentation based on geography, demographics, psychographics, and behavior. Geographically, Nike targets markets in the USA, UK, India, and Malaysia.
27 Μαΐ 2023 · This slide provides the matrix for geographical segmentation strategy used by Nike to identify and deliver products based on niche market. Criteria used for evaluation involves country, age group, games and sports played, products and accessories sold and yearly revenue.
10 Δεκ 2017 · A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment.
14 Νοε 2018 · CEO Mike Parker demonstrated how vital segmentation is to Nike when he re-aligned the corporate structure to six market segments, which would drive the highest growth for Nike.
