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10 Δεκ 2017 · Geographic is simple, yet powerful segmentation basis. Nike segments market based on world and country region, ci ty and popularity density in different way.
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Geographic is simple, yet powerful segmentation basis. Nike...
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4 Οκτ 2024 · Nike Geographic Segmentation. Geographic segmentation is a marketing strategy that divides a target market into distinct groups based on location. This could entail various geographic boundaries, including countries, regions, cities, and rural versus urban settings.
market-segmentation-market-target-and-market-positioning-of-nike-company - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Nike targets athletes and young adults by segmenting its customers demographically, geographically, psychographically, and behaviorally.
Geographic Segmentation: Reaching Out Globally. The brand also executes geographic segmentation, tailoring its products to the specific preferences of consumers in different regions. For example, Nike creates lightweight running shoes for tropical countries while ensuring availability of thermally insulated sports gear in colder regions.
For Nike, its market segmentation involves four categories - geographic, demographic, psychographic, and behavioral. For Nike's demographic segmentation, the firm included various age groups, gender, and the customer's financial status.
The paper investigates Nike’s target consumers, their direct-to-consumer operations, their recent success in e-commerce due to the COVID-19 pandemic, Nike’s social media strategies, and ...
Nike Segmentation and Targeting.pdf - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Nike segments and targets consumers using various demographic, geographic, behavioral, and psychographic variables.
