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10 Δεκ 2017 · Geographic is simple, yet powerful segmentation basis. Nike segments market based on world and country region, ci ty and popularity density in different way.
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30 Απρ 2013 · This document discusses segmentation and targeting strategies used by Nike. It outlines Nike's segmentation based on geography, demographics, psychographics, and behavior. Geographically, Nike targets markets in the USA, UK, India, and Malaysia.
The paper investigates Nike’s target consumers, their direct-to-consumer operations, their recent success in e-commerce due to the COVID-19 pandemic, Nike’s social media strategies, and...
Learn how the firm strategically formulates the Nike market segmentation, targeting, and positioning for excellent customer reach. Explore how Nike stands out from its tough competitors by looking at the firm's marketing initiatives.
Geographic Geographic is simple, yet powerful segmentation basis. Nike segments market based on world and country region, city and popularity density in different way.
Nike targets athletes and young adults by segmenting its customers demographically, geographically, psychographically, and behaviorally. It offers men's, women's, and kids' products in various categories like lifestyle, running, and sports.
Geographic Segmentation: Reaching Out Globally. The brand also executes geographic segmentation, tailoring its products to the specific preferences of consumers in different regions. For example, Nike creates lightweight running shoes for tropical countries while ensuring availability of thermally insulated sports gear in colder regions.
