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22 Ιουλ 2024 · How does NYX analyze its target audience? NYX conducts thorough target audience analysis, particularly focusing on Gen-Z demographics, using advanced targeting techniques based on user interests and behaviors to ensure effective reach and engagement in their marketing campaigns.
Rooted in professional makeup artistry and driven by a powerful social media and grassroots marketing strategy, NYX has become one of the fastest growing colour cosmetics brands in the US. On the brink of launching in the UK, NYX Trade and National Account Manager Sara Aziz reveals how digital has contributed to the brand's success.
19 Μαΐ 2020 · NYX ran a six-day campaign between March 12 and March 17 that placed its lip gloss at the heart of a TikTok challenge called #ButterGlossPop. NYX wanted to “push itself” to try something different for the brand, according to Yasmin Dastmalchi, NYX Professional Makeup svp of marketing and digital in the U.S.
In 2017, NYX launched a social media contest as part of its inclusive ‘Luv Out Loud’ lipstick campaign. The competition had a philanthropic angle, offering one lucky fan $10,000 for a charity of their choosing. Users were asked to upload a one-minute video to Instagram, demonstrating how they ‘luv out loud’ and why they should win.
18 Φεβ 2023 · They have also identified their target audience, created content for their campaigns, and found the right influencers to promote their products. This strategy has enabled them to double their social media engagement and increase their EMV to over $50 million.
16 Ιουν 2019 · In this contest fans are encouraged to upload a one minute-long video on Instagram in which they share how they “luv” out loud (named after a Nyx line of lipsticks), the charity they would ...
8 Ιουλ 2021 · NYX Face Awards is a great example for a marketing campaign with a t argeted approach to a more narrow audience. Many people use NYX products, but creating a platform for makeup artists helps to position this brand as prestigious and professional.
