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Parmigiani Fleurier initiates a partnership with French luxury automaker Bugatti in 2004. The Bugatti Type 370, a timepiece assembled along a single axis like a car engine, is the world’s first innovation that results from the alliance.
Parmigiani Fleurier SA (French pronunciation: [paʁmiʒani flœʁje]) is a Swiss brand of luxury watchmakers founded in 1996 in Fleurier, Switzerland, by Michel Parmigiani. In 2006, Parmigiani produced the Bugatti 370, a driving watch which won the 2006 "Watch of the Year Award" from the Japanese press, supposedly based on the Bugatti Veyron ...
1 Απρ 2019 · Over 18 years, Parmigiani Fleurier produced just five Bugatti watch models. In retrospect, perhaps this exclusive brand was just too small to match up with a powerhouse like Volkswagen Group. I have come to respect Parmigiani’s engineering, design, and finishing.
Following on from its partnership with Bugatti, in 2017 the Bugatti Type 390 launched with a unique dial design and four pending patents. The watch joins a long line of wristwatches that continue to impress collectors, all fully fledged from Parmigiani Fleurier’s esteemed independent watchmaking centre.
23 Μαρ 2019 · In this article we tell the story of the Parmigiani Fleurier and how Michel Parmigiani went from restoration to watchmaker.
21 Απρ 2016 · A watch that was perhaps ahead of its time, the Parmigiani Bugatti Type 370 is now history - here's a look at the very last one.
14 Μαρ 2023 · The brand quickly became a favorite among watch enthusiasts and first won a large audience through a collaboration with Bugatti. Together with the car manufacturer, Parmigiani Fleurier developed watches with designs that evoke motors.