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He bumped into advertising at around the same time, and having three little girls and two ex-wives, he saw a way to make a living.
Paul Eli Margulies[1] (1935–2014) was an American writer, philosopher and advertising-industry creative director. Margulies was famous for writing jingles like "Plop, Plop, Fizz, Fizz, Oh What a Relief it Is!" [2] and inventing tag lines such as "I can't believe I ate the whole thing".
7 Οκτ 2014 · Paul Eli Margulies was an American writer, philosopher and advertising-industry creative director. Dartmouth College. Margulies was famous for writing jingles ("Plop, Plop, Fizz, Fizz, Oh What a Relief it Is!") and inventing tag lines such as "I Can"t Believe I Ate the Whole Thing."
3 Ιουλ 2023 · American author, philosopher, and creative director in the advertising field Paul Eli Margulies lived from 1935 to 2014. Margulies became well-known for penning snappy jingles like “Plop, Plop, Fizz, Fizz, Oh What a Relief it Is!” and memorable taglines like “I Can’t Believe I Ate the Whole Thing.”
10 Απρ 1991 · Marguiles, who has served as creative director for Wells, Rich, Greene in Paris and London, helped create the "Plop-plop, fizz-fizz, oh what a relief it is" campaign for Alka-Seltzer, the "Citi...
Paul Eli Margulies [1] (1935–2014) was an American writer, philosopher and advertising-industry creative director. Margulies was famous for writing jingles like "Plop, Plop, Fizz, Fizz, Oh What a Relief it Is!" [2] and inventing tag lines such as "I can't believe I ate the whole thing".
By the early 1960s, Lippincott & Margulies had moved into emphasizing marketing and corporate image. It was J. Gordon Lippincott who first coined the term "corporate identity", and the firm pioneered the linking of name, logo, advertising and packaging into an integrated and uniform marketing tool.
