Αποτελέσματα Αναζήτησης
1 Μαρ 2023 · Drawing on the importance of psychological pricing, the extended use of nine-ending prices and the identified need of a better understanding, this study validates the impact of such prices on the purchasing attitudes of consumers and the differentiated effect on revenue, among various brands and product categories, finding that this tactic ...
Evidences explain that the psychological pricing communicates meaning to consumers. This study theoretically examines the impact of psychological pricing on consumers' buying behaviour. The...
Psychological pricing is a prominent strategy employed by businesses to influence consumer behaviour through pricing tactics that appeal to the psychological and emotional aspects of purchasing decisions. The study is surveyed from 55 students using google form.
The main objective of this study is to find out the impact of psychological pricing on consumer's behavior in term of buying goods and services in five famous malls in Kurdistan Region-Iraq.
4 Μαρ 2023 · Psychological pricing tactics can be used to influence the customer’s buying decision. Willingness to pay is relative. Price acceptance can be influenced by reference values. The context in which a price is presented can be changed without significantly altering the price itself.
This empirical study concentrates on several aspects of price perceptions, especially on price endings, the first (non-zero) digit in a price, symbolic meanings, eye-catching sequences, and price cuts framed in percentage or euro terms and uses a descriptive design...
Most of the researchers has dealt with odd even pricing which is a type of psychological pricing. But in my study I have added four extra types of psychological pricing methods in order to measure the impact created to the consumer buying behavior from each method.
