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This typeface was created exclusively for Girl Scouts and is a contemporary reimagining of an old-style serif font reminiscent of typography from the time of our founding in 1912. It is at once distinctive and functional, reflecting a voice designed to be recognized as uniquely Girl Scouts.
In late 2021, Girl Scouts of the USA rolled out new branding across the movement. Here are some guidelines to navigate the new branding. Of course, reach out if you have any questions or are unsure about anything related to design/branding. Use the updated council or movement logo. The council acronym should be used sparingly and with approval.
The Girl Scout brand is more than just a logo or other visual identity. Brand is the personal connection and experience that people associate with an organization - everything from programs and products to how we present ourselves in the community is part of our brand identity.
The Girl Scout brand is not just a logo—it is a complete design system that works together to create a distinctive look and feel. Girl Scouts is a vibrant, living, and constantly evolving community and so is our visual identity.
Brand is not just a logo—it is a complete design system that works together to create a distinctive look and feel. Working together to apply our identity across Girl Scouts branded materials will ensure that we move forward with a coherent look and feel that makes our brand stand out.
Girl Scouts around the world are working together to speak with one voice! Join the movement by following specific style guidelines and using the resources below when creating Girl Scout materials.
Girl Scouts is a beloved, iconic brand that stands out in today’s busy media landscape with a strong and consistent visual identity. These design elements are the core of our brand and communicate the values
